$30 for (1) Child and (1) Adult. Ages 5-12. Reservations are required.

Digital Marketing Strategy

Tuesday, August 5 • 11:30 am – 1:00 pm

No cost (Pre-registration required)

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This session provides a guided walkthrough of a complete Digital Marketing Strategy Plan, customized for small business owners and entrepreneurs. Using the planning template, we’ll show you how to align your arketing actions with your business goals.

Participants will learn how to:

Define clear marketing objectives that support business growth

Set SMART goals and choose success metrics that matter

Identify and segment your audience using personas

Analyze your competition and conduct a SWOT review

Choose digital channels (social media, email, web, SEO) that fit your resources

Develop strategies across four pillars:

• Market Awareness

• Demand Generation

• Sales Enablement

• Brand Loyalty

Integrate marketing technology and tools (CRM, email, CMS, automation)

Measure and report using dashboards and key performance indicators (KPIs)

By the end of this webinar, you’ll have a practical understanding of how to build, improve, or refine your digital marketing plan with tools that are scalable for any stage of business.

Whether you're a startup or scaling up, this session equips you to take your next step with confidence.

Free! Q & A and a Pruning Demonstration. Reservations are required.

Free! Planting the Fall Garden! Reservations are required.

$22 per person. All materials included. Reservations are required.

FIRST STEP – Virtual PM

Thursday, August 7 • 5:30 pm – 8:30 pm

$30 (Pre-registration required)

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Business Valuation Basics – Value & Risk Drivers

Tuesday, August 12 • 11:30 am – 1:00 pm

No cost (Pre-registration required)

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What affects your business’s value—and how can you improve it?

Join Gannon SBDC for this free, practical webinar designed to help small business owners understand how business value is calculated—and what influences it most.

You’ll learn:

·     How business value is determined

·     Key value drivers (and how to strengthen them)

·     Common risk factors that reduce business worth

Led by Maggie Horne, MBA, AVA, this session will give you clear tools to assess and improve the long-term value of your business.

$35 per person. Materials included. Guest Instructor: McCullough Flower Farm’s Justine Rozal. Reservations are required.

$18 per person. Guest Speaker: Laurie Bush. Reservations are required.

 OSHA Safe + Sound Campaign

Thursday, August 21 • 10:00 am – 11:30 am

No cost (Pre-registration required)

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Join us for an informative webinar on OSHA’s Safe + Sound Campaign, a nationwide initiative aimed at promoting workplace safety and health programs. This session will provide practical guidance on building and maintaining effective safety and health practices that protect workers, reduce injuries, and improve overall workplace performance.

Participants will learn about the core elements of a successful safety program, including management leadership, worker participation, and proactive hazard identification and resolution. The webinar will also highlight available OSHA resources and tools to help organizations implement these strategies effectively.

Mark Harmon, Compliance Assistance Specialist (CAS), Federal OSHA Erie Area Office

This OSHA series is a strategic alliance between the Erie OSHA office, PennWest Clarion SBDC, and Gannon University SBDC. The sessions will educate individuals about federal regulatory requirements and will appeal to any safety & health professional, human resource official, manufacturing employee, and others.

Refreshments and Great Plant Specials!

Free! How and when to prune this beautiful shrub! Reservations are required.

Free! Keeping your plants looking good! Reservations are required.