Digital Marketing Strategy
Tuesday, August 5 • 11:30 am – 1:00 pm
No cost (Pre-registration required)
This session provides a guided walkthrough of a complete Digital Marketing Strategy Plan, customized for small business owners and entrepreneurs. Using the planning template, we’ll show you how to align your arketing actions with your business goals.
Participants will learn how to:
Define clear marketing objectives that support business growth
Set SMART goals and choose success metrics that matter
Identify and segment your audience using personas
Analyze your competition and conduct a SWOT review
Choose digital channels (social media, email, web, SEO) that fit your resources
Develop strategies across four pillars:
• Market Awareness
• Demand Generation
• Sales Enablement
• Brand Loyalty
Integrate marketing technology and tools (CRM, email, CMS, automation)
Measure and report using dashboards and key performance indicators (KPIs)
By the end of this webinar, you’ll have a practical understanding of how to build, improve, or refine your digital marketing plan with tools that are scalable for any stage of business.
Whether you're a startup or scaling up, this session equips you to take your next step with confidence.